移动互联网时代短视频营销策略以及价格研究

移动互联网时代短视频营销策略以及价格研究
作者:超越 发布时间:2019-08-27 17:17
移动互联网时代短视频营销策略以及价格研究

On the basis of following Internet Marketing Communication 4I principles and combining successful cases,four main strate-gies are put forward:originality crowdfunding of short videos related to brands,interesting and useful contents released by brands, combining personalities of short video tarento with the brand spirit,constant interaction.The value of short video marketing is enhan-cing brand value greatly by raising brand recognitions,creating brand associations and increasing brand loyalty.

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